Facebook to Provide More Details about Political Advertising

Facebook to Provide More Details about Political Advertising

Facebook’s parent Meta says it will start providing more details about how advertisers target people with political advertisements. The company’s recent announcement follows years of criticism that social media companies are not open about how campaigns, politicians and special interest organizations target specific groups. Critics have expressed concern that the groups have been targeted with … Read more

In-game Advertising Shows Great Potential – But Marketers Have These Demands

In-game Advertising Shows Great Potential – But Marketers Have These Demands

Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. Media buyers are excited by the opportunity to reach a whole generation of consumers who aren’t available on TV channels. As part of The Drum’s Gaming Advertising Deep Dive, we explored whether in-game advertising … Read more

Roku Unveils a Better TV Advertising Experience at First In-Person NewFront

SAN JOSE, Calif.–(BUSINESS WIRE)–Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. … Read more