Building a DTC Challenger Brand | Download the Case Study

Building a DTC Challenger Brand |  Download the Case Study

For its first decade or so, watch publication and retailer Hodinkee did not have a marketing budget, let alone a chief marketing officer. In fact, unlike many other online brands that launched in the 2010s, Hodinkee never once paid for online ads, or deployed any of the other traditional tactics in the direct-to-consumer trade. The … Read more

HHM CPAS welcomes advisory services manager, staff accountant and more Chattanooga-area career moves

HHM CPAS welcomes advisory services manager, staff accountant and more Chattanooga-area career moves

Blake Kinder HHM CPAS welcomes advisory services manager, accountant HHM Certified Public Accountants, a full-service CPA and consulting firm with locations in Chattanooga and Memphis, has hired Blake Kinder, CFA, as a manager and Joseph Burd as a staff accountant in its Chattanooga Office, according to a news release. Kinder is a manager in HHM’s … Read more

Ben Feller, Acclaimed Storytelling Strategist and Former AP Chief White House Correspondent, Joins Maslansky + Partners In Top Leadership Role

Feller Named Partner at the Agency that Invented Language Strategy(R) NEW YORK, May 26, 2022 /PRNewswire/ — Leading Language Strategy® firm, maslansky + partners (m+p), today announced that Ben Feller, the former Associated Press Chief White House Correspondent, will be joining as a partner. An award-winning writer and renowned storytelling strategist, Feller will serve as … Read more

RentPath Appoints Revenue-Driving Strategic Leader, Kathy Neumann, as Chief Marketing Officer

RentPath Appoints Revenue-Driving Strategic Leader, Kathy Neumann, as Chief Marketing Officer

ATLANTA–(BUSINESS WIRE)–RentPath (www.rentpath.com), a Redfin company, and leading marketing technology and services platform for the residential rental industry, announced the appointment of marketing veteran Kathy Neumann as Chief Marketing Officer. Neumann formerly served as a Vice President of Marketing at Chewy as well as the Vice President of Marketing at Carter’s Inc. “Kathy is hands-down … Read more