How to gamify NFTs for more profits, customer engagement in retail| Marketing Initiatives

How to gamify NFTs for more profits, customer engagement in retail

Why retailers interested in embracing NFTs need to also look at adding gamification to foster customer engagement. The non-fungible token continues to grow in popularity, attracting a near-exponential increase in sales. NFTs are also beginning to make an impact in other forms of media, including art, music, and video games. That latter arena remains worthy … Read more

Senior advertising execs expect dramatic growth in budgets and increased use of QR codes

Senior advertising execs expect dramatic growth in budgets and increased use of QR codes

New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. The global study among senior executives including CEOs found that 61% are more modest and are predicting slight growth while just 15% believe advertising … Read more

US Emergency Management Services Market Sales to Top US$ 13,954

US Emergency Management Services Market 2022

US Emergency Management Services Market 2022 US Emergency Management Services Market 2022 According to a recent market report published by Persistence Market Research titled, “Emergency Management Services Market: US Industry Analysis and Forecast, 2016-2026”, the US emergency management services market was valued at US$ 7,100 Mn in 2015, and is expected to register a CAGR … Read more

CAP publishes article on key advertising issues arising from ICO’s 2021 opinion on data protection and live facial recognition – Commentary

Sweepstakes Law - NYC Bar Association's CLE Program on Marketing and Advertising Law

In 2021, the Information Commissioner’s Office (ICO) looked at the data protection requirements surrounding the use of live facial recognition (LFR) for various purposes, including for advertising. Although the use of LFR is not commonplace in advertising, the Committees of Advertising Practice (CAP) have published an article summarizing key advertising-related parts of the opinion and … Read more

Implanting calves on grass | Agriculture

Branding and grass turnout are one of the last times we have the whole herd accessible for across-the-board management. Along with vaccinations and fly tags, growth implants are another management tool for producers to consider. As we decide if implants are right for our operation, two key questions need to be considered: 1.) Will implanting … Read more

How AI Ads Are Disrupting Marketing

How AI Ads Are Disrupting Marketing

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It’s a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for customer … Read more

Remote Learning Software Tracked Kids’ Data to Sell to Brokers

Remote Learning Software Tracked Kids' Data to Sell to Brokers

Photo: Ethan Miller (Getty Images) The kids are not alright, and tech companies know it thanks to the data they’ve been lapping up like mosquitoes in a blood bank. Programs that students were using to learn from home during the worst days of the pandemic were also tracking their data and analyzing their habits, which … Read more

These 4 Elements Are Key to Branding Your Business

These 4 Elements Are Key to Branding Your Business

Opinions expressed by Entrepreneur contributors are their own. Competition in business today is tough, yet more and more businesses are entering the arena than ever before. While many companies never make it through their first five years, some hit it big overnight. There’s a treasure trove of wealth to be made for those of us … Read more

The Demise of Third-Party Cookies: Retaining the Sweet Spot

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Opinions expressed by Entrepreneur contributors are their own. Before any end, a period of questioning is natural. So, why do third-party cookies need to go? The answer could be a sordid saga of untamed and unfettered access to data for unlimited marketing strategies, and let’s say not everyone approves of this freedom. For years now, … Read more

The gradual corporatization of the English NHS has created conditions which have precipitated an increasingly commercialized and entrepreneurial healthcare system

The gradual corporatization of the English NHS has created conditions which have precipitated an increasingly commercialized and entrepreneurial healthcare system

Recent healthcare reforms in England, combined with financial austerity, have accelerated both the corporatization and commercialization of the NHS. This combination has encouraged greater public sector entrepreneurialism, argues Damian E. Hodgson, Simon Bailey, Mark Exworthy, mike bresnen, John Hasardand Paula Hyde. They examine the meaning and experience of corporatization in the sector, illustrating their argument … Read more